With the launch of Beer Groups on GreatBrewers.com, beer enthusiasts can now engage in a community of local beer fans, discuss upcoming events, and be the first to find out about new, seasonal, and limited beer releases. According to Eric McKay, the creator of GreatBrewers.com, "traffic has grown exponentially since our February 2009 relaunch, but the site has lacked a real sense of community to accommodate our visitors. Beer Groups serve to provide that community."

The foundation for Great Brewers is built upon beer passionate wholesalers throughout the country that collectively represent more than 400 breweries and actively service over 50,000 beer retailers in 14 states. Within those states, there's a growing curiosity among consumers regarding what interesting new beers will be arriving, when they will become available, and where they can be purchased. Beer enthusiasts are also eager to learn about local upcoming beer sampling events, beer dinners, product promotions, "Meet the Brewer" events, and even beer industry job openings.