Bud Light and Big “D” Sports form a long awaited partnership to officially “Kick Off” - March 3, 2011 in Greater Dallas

Bud Light and Big “D” Sports present the 2011 Alliance built on two companies whose brands and target market align perfectly. Anheuser Busch Inbev and Ben E. Keith Beverages officially announce the union of these brands and companies.

The brand positioning of this arrangement is truly dynamic. The Bud Light brand badge is 21 years of age plus, Fun, Young, Social and Universal. The brand caters to the “Good Guy” and “Good Gal”; further, it is a very socially dynamic world and Bud Light caters to that social dynamic core.

Big D Sports & Entertainment is your place in Dallas for adult coed sports leagues and organized social events. On the activities side you will be able to participate in softball, flag football and themed parties. Further, Big “D” Sports hosts happy hours and community service projects. We're here to help you enjoy everything Dallas. Does your company want to host a sports-themed activity? Let our professionals manage that event for you.

Bud Light and Big “D” Sports are bringing a solid social experience to people all over Dallas. Please go to the Big “D” Sports web site Http://www.BigDFun.com/ to view all the upcoming activities associated with Bud Light and Big “D” Sports!