Ortega On Beer – You're All Going To Have To Take Off Those Dresses.
Today’s blog may or may not be a lame excuse to talk about sports & show pictures of attractive women. I’m not saying, I’m just saying : )
If you’re like me, you have also contracted a serious case of World Cup fever. The sports junkie in me loves nothing more than waking up in the morning (or walking in the door after a session depending on the day), turning on the television, and finding a live sporting event to watch. The biggest sporting event in the world no less! So at the confluence of beer and sports we find this story about two women being arrested for staging, according to reports, an “ambush marketing” campaign. (Click on link for more pics & video) In English, they were trying to get free advertising for their product, which in this case was a beer (Bavaria).
Can you see the offending advertisement?
Now we all know that Budweiser is the official sponsor of the World Cup, but they had absolutely nothing to do w/these arrests. FIFA claims they had nothing to do w/this as well, however they do have a past of protecting their sponsors as well as their brand. What I don’t understand is why do this when doing so plays right into the hands of the people they are committed to stopping.
What these women were allegedly arrested for was they got over thirty women to wear orange (which is the historic national color of the Netherlands mind you) mini dresses to the match between the Netherlands & Denmark. Dresses whose only advertising was a 1 inch tab on the upper leg/hip area. So to recap we have about thirty women in the native color of a team/country in at a sporting event. How unusual. Oh, I forgot to mention, this was about thirty women in a crowd of eighty-three thousand four-hundred sixty-five. How in the world could less than one percent of a soccer crowd wearing the colors of one of the teams involved be considered “ambush marketing”?
So by arresting these women & bringing light to the situation, FIFA accomplished exactly what they were trying to squelch in the first place. Ambush marketing by someone who didn’t spend millions to be an official sponsor. Kudos FIFA!
In case you were wondering, my heart is with team USA. My (figuratively speaking of course) “money” however is on Argentina. We all know gambling is illegal. However, I also got a good feeling for the Netherlands.
I wonder why...
In case you've been living under a rock, the U.S. of A. (AKA The Yanks, AKA Los Gringos) came out victorious in the most exciting match of this years World Cup so far w/a 1-0 victory over Algeria. Here's team captain Carlos Bocanegra celebrating w/a cold beer post match w/former POTUS Bill Clinton.
Hey Team U.S.A., this Bud's for you!