On June 11, 1870, the first stone for the Amstel Brewery in Amsterdam was laid. The new brewery was the brainchild of two Amsterdam businessmen, De Pester and J.H. van Marwijk Kooy, who were responding to the skyrocketing popularity of Bavarian beers in Holland. And although there were already 559 breweries in Holland at that time, only two brewed Bavarian-style “lager” beer. Their instincts paid off. By 1886, the Amstel Brewery was the city’s largest brewer of lager beer. It took off outside the country, too, and by 1883, Amstel was being exported.
In 1980, Amstel Light was born. It is now a leading imported light lager in the United States. As you might expect from one brewed with the spirit of Amsterdam, the unique selection of raw materials and an intensive fermenting process are what set Amstel Light apart. The result is a special light lager containing only 3.5% alcohol and approximately 35% fewer calories than regular lager beer. Its popularity proves that great taste isn’t sacrificed along the way, making it “One Dam Good BieR.”*
*Brewed in Amsterdam. Tradition since 1870.