Corporate Philosophy of the Asahi Breweries Group
The Asahi Breweries Group aims to satisfy its customers with the highest levels of quality and integrity, while contributing to the promotion of healthy living and the enrichment of society worldwide.
Greetings from the Management
Since 2004, Asahi Breweries Group has been working under its Second Medium-term Management Plan to transform its business structure and organizational quality and strengthen its foundations for growth to ensure we remain a corporate group that is capable of continually growing and prospering in the next decade.
In 2006, which had been identified as the year for completing the transformation, we worked on establishing a solid profit structure and diversified framework for growth by optimizing the Group’s production and distribution bases, including the transformation of the Ibaraki Plant into a comprehensive beverage plant and bringing in Wakodo Co., Ltd., a pioneer in baby food products, as a consolidated subsidiary. In addition, we launched projects that demonstrated our vision for the future, including an agricultural business in Shandong Province, China, and a pilot-plant verification test for the practical use of biomass ethanol on Ie Island, Okinawa.
In 2007, we will set the Group on a new growth track by generating Group synergies and ensuring the expansion of individual businesses. In the domestic alcoholic beverage business, our greatest challenge and the source of the Group’s strength, we will focus on beer and increase our competitiveness in happoshu (low-malt beer) and new genre products while further developing brands in shochu, low-alcohol beverages, whisky and spirits, and wine.
This year, Asahi Super Dry, which was originally inspired by customer requests and has prospered from the support of consumers, will celebrate its 20th anniversary. As a manufacturer, we believe our mission is to win customer support and loyalty and ensure customer satisfaction through our products. We continue to value our interactions with customers. Every executive and employee is determined to sincerely respond to customer feedback as the wellspring of ongoing innovation. Each of us—from top-level executives to front-line employees—will place the highest value on the customer’s point of view and the unique Asahi character throughout our business activities.
You can count on the Asahi Breweries Group to boldly take on every challenge.
Thank you for your continued support.