Beck's is renowned for its uncompromising quality. True to its original recipe, it has been brewed in the same way using only key natural ingredients for more than 125 years.
The hops used to brew Beck's today, still come from the Hallertau region in Germany, and every bottle of Beck's is brewed according to the uncompromising German Reinheitsgebot (Purity law). With a strong and committed heritage, Beck's has had only 6 brew masters throughout its 125 year history.
Just as the brand has remained true to its heritage, The Beck's spirit inspires consumers to stay true to themselves, to make their own choices, and to embrace the freedom to live life according to their own ambitions.
Today, Beck's is Germany's number one export beer, present in more than 100 countries worldwide. Brand innovations such as Beck's Vier in the UK, and Beck's Green Lemon in Germany, further support the vibrancy of the brand, whilst retaining the superior quality standards for which Beck's is renowned.