Majestic Brands, producer of such products as Glacier Bay and Jason & Larry’s Evil Spirits, has brought back one of the most iconic names in light-alcoholic refreshment- California Cooler- as a reformulated refreshment beverage with timeless brand appeal. With its launch in 1981, California Cooler instantly became the preferred drink at backyard barbeques and comedy clubs, sipped by A-list celebrities and regular consumers alike. It sold over 20 million cases each year, sparking the ready-made beverage category and inspiring a succession of imitators.
Now, after a fifteen-year hiatus, California Cooler has returned to the market through the visionary commitment of Majestic Brands, which is producing and marketing an updated line of naturally-infused drink products based on the popular original brand. The company is not just offering up nostalgia, however, but is committed to consumers discerning modern palettes.
California Cooler Commercial (1986):