Perhaps the most compelling survival story of our time took place almost 100 years ago. This is a story of heroics, strength, fortitude and endurance. In 1914, Sir Ernest Shackleton, Second Officer Tom Crean and their 26 man crew launched a voyage from England to become the first polar explorers to traverse Antarctica. And so started the journey known as the Endurance expedition.
Endurance Brewing Company was founded with two clear goals in mind: to bring awareness of this incredibly heroic group of men and to provide beer enthusiasts with award-winning brews that help stir the adventurous nature of the spirit within. For well over 3 years, Endurance Brewing Company has been creating a branding strategy and beer recipe that we think would earn the respect of every man of the Endurance Crew.
Our flagship ale, Endurance® Pale Ale, is dedicated to Second Officer Tom Crean, who was regarded by many historians “as close to indestructible as any man that’s ever lived”. This smooth and crisp golden pale ale is rich in hops with a hint of citrus. Look for other Endurance Brewing Company beers shortly, but in the meantime, pour a tall, refreshing glass of Endurance Pale Ale, raise it high in honour of Tom Crean and the Endurance crew and enjoy one of the finest beers around.