So why "Epic"?
Well there are a few reasons why Epic was chosen for the name of the company and beers.
Epic Flavour - It reflected the way I like to brew beer. I like to have big aromas, flavours and taste in the beers.
Epic Challenge - To start a new beer brand in this day and age, in a mature market, dominated by multinationals with huge resources, and the public perception that beer is a low value commodity, is a big challenge.
Epic Journey - everyone that lives in New Zealand, or travelled here for a holiday, they at some point in their or their ancestors lives had to make an Epic Journey. Whether it be by canoe or commercial airliner they traveled a great distance to the end of the world to be in this beautiful country of New Zealand
Cheers
Luke
