The Real Deal
The history of the Hacker-Pschorr Brewery can be traced back as far as 1417. It was founded in Munich, Germany, 99 years before the enactment of the Rheinheitsgebot Purity Law of 1516. The Hacker-Pschorr brewing process has remained virtually unchanged for over 580 years. Something this good just isn’t fooled with.
Georg Pschorr: The Man on the Label
Georg Pschorr (1798-1867) was a well-known entrepreneur in Munich and the patriarch of the Pschorr brewing dynasty. He inherited the brewery from his father Josef Pschorr (1770-1841). Joseph married Maria Therese Hacker in 1793 and bought Hacker Brewery from his father-in-law. He then opened a second brewery and under the umbrella of the Hacker-Pschorr name grew the joint brewery to prominence in Munich.
The modern HP logo combines both the original Hacker and Pschorr logos, but with the red circle around the “P” representing Josef’s unending love for Therese.
Hacker-Pschorr is pronounced just like it looks including the soft “P” at the beginning of Pschorr.