Heineken's proud heritage includes generations of family involvement and celebrated beers. Gerard Adriaan Heineken purchased the De Hooiberg brewery and founded Heineken in 1863. He made the business an immediate success by adhering to the highest quality standards, treating his employees well, and actually offering a money-back guarantee to his customers. Heineken's success was great with demand spanning across Europe with year after year of growth backed by additional breweries. Heineken was first exported to America in 1880 but was halted by prohibition in 1920. Following its repeal in 1933, Leo van Munching brought the great brew back to the United States and made Heineken one of the most loved imported beers on our shores.
Today, we proudly continue Gerard Adriaan Heineken's passion for quality and commitment to being a responsible brewer. We are proud of our beer, our employees, and our company.
The Heineken Experience