Icehouse is brewed colder, and longer for the premium quality and taste you need when you're cranking it up a notch with the guys. There's a fine line between bragging and rightful pride. And pride is a pretty big deal around Plank Road Brewery, where we slow-brew Icehouse with care. That pride helped us earn the gold medal for American-Style Specialty Lager at the 2006 Brewers Association World Beer Cup. Before that, we won the 2005 gold medal for the same category, and impressed some people on the international stage by winning the American-Style Ice Lager Gold Cup at the 1996 and 1998 World Beer Cup competitions.
Pride might not be something you can taste, but you sure know when it's missing.