Today Würzburger Hofbräu is the only brewery in Würzburg, Lower Franconia's metropolis. The brewery was founded in 1643, so looking back there is the remarkable vista of 360 years of company history.
That company history has seen many changes, characterized by numerous innovations and re-organizations. Today Würzburger Hofbräu presents itself as one of the most modern breweries in Europe.
The name Würzburger Hofbräu, now known far beyond its local borders, is synonymous with the excellence of its product and the high level of its trade skills, which bear a debt to tradition. Highly qualified staff contribute to continuously renewed justification for the Würzburg beers' sovereign reputation. In meeting the requirements of company aims, the work of staff involves harmonizing tradition and modernity.
Today, in times of hotly contested markets and ever-increasing competition, the commercial activity of a brewery is a multi-faceted affair. More than ever before, it is vital to read the signs of the times and set a clear course for a sound and successful future.
Core values that Würzburger Hofbräu embodies and communicates to the outside include a commitment to location, to partners in catering and commerce and to values necessary to be both credible and confidence inspiring.