Moretti is the premium Italian beer that Italians prefer. It's brewed in an old world tradition for people who have a true passion for quality and life. A smooth, well balanced pilsner that’s a step up from the ordinary – it is a perfect match for fine Italian foods, for special occasions, or for anytime!
History
In 1859, Luigi Moretti founded his "Beer and Ice Factory" in Udine, Italy, in the region of Friuli. Udine was a very quiet little town in Northern Italy. The Udine townsfolk lived industrious lives, dedicated to traditional trades and handicrafts.
When Luigi Moretti founded the brewery, the Friuli region was still annexed to the Austro-Hungarian Empire so there were very strong patriotic sentiments felt among the town's people. It was in this difficult political climate (in the same years as the famous battles of San Martino and Solferino) that thirty-seven year old Luigi Moretti, looked to the future with courage and hope and decided to build his beer factory.
Born into a wealthy family of merchants, Luigi Moretti already had a well-established business in the wholesale trade of cereals, liquors, foodstuffs and of course beer, but he could never have imagined when he founded his little factory how much it would grow. Five generations later the Moretti name still graces the label of the authentic Italian beer across the world.
Birra Moretti Today
Birra Moretti is still produced following traditional methods, the result of a production process that has remained almost unchanged since 1859. Moretti is now exported to more than 30 countries worldwide.
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