In 1939, the Tito brothers launched a small lager called Rolling Rock. With its quirky painted label and clean, smooth taste, the brew became a regional hit.
Over the years, the "little beer that could" has grown into a full-blown American success story. Today more beer lovers than ever can appreciate the fine flavor of Rolling Rock and Rock Green Light. But while the distinctive green bottle may have gone countrywide, the time-honored recipes and spirit behind the brands remain the same.