George Hurst a co-founder of Kenya Breweries Ltd, was killed by an elephant during a hunting expedition in 1923. In memory of his tragic death, this famous lager beer that he had helped create was renamed 'Tusker'.
Tusker Lager is the biggest beer/alcoholic brand in the Kenya Breweries Ltd portfolio and in Kenya in terms of volumes, market share and image. It is indeed the biggest brand in East Africa!
Tusker Lager is loved by its Kenyan consumers and is part and parcel of the National fabric.
For many Kenyans Tusker Lager=Beer!
Brand Positioning Statement
For consumers who are truly nationalistic, brand TUSKER is the beer that provides an everlasting bond of deep, natural friendship with their countrymen because only TUSKER Lager uniquely represents a true and refreshing spirit of national heritage.