Some things never change, and taste and quality of ingredients, are as important now as they were in 1887 when Greene, King and Sons was launched. Indeed Frederick King, of a traditional farming background, insisted on only the very best, locally grown, East Suffolk hops, selected for their distinctive aroma and pronounced flavor.
When Edward Greene died in 1891 his obituary in the London Star described him as: “one of the first country brewers to discover that beer need not be a vile, black, turgid stuff but brewed to a bright amber-colored liquid, full of character and flavor of its own, which he sold at a shilling a gallon and made a fortune.”
Greene King brews all of its beers in Bury St Edmunds, where ale has been a feature of life since at least as far back as 1086. This brewery takes the traditional art of brewing to new heights, producing what is arguably the finest range of cask ales in the country. Their beers are as much at home in city center nightspots as they are in the cozy lounge of the village pub; they have taken the traditional craft of brewing and turned it into an art form. No other UK brewer is as committed to cask ale.
Greene King is committed to growing the market share by continuing to brew the 'craft' beers on which they have built their reputation. The company is brewing today as it was when it started some 200 years ago, and is proud of the quality, variety and reputation of its excellent range of cask, keg and bottled beers.