Location
mdvbeer [dot] com HISTORY
Merchant du Vin is the brainchild of Charles Finkel, who founded the company in 1978 after having established for himself an enviable reputation in the wine trade. Charles had witnessed the way in which hundreds of thousands of Americans had awakened to the rewards of fine wines during the 60’s and 70’s. It was his theory that a similar audience must exist for beers of distinction, and he decided to put his theory to the test.
Charles identified two dozen classic styles of beer and set about to find the definitive styles of each.
It was his idea that you should sell fine beer much as you sell fine wine. The secret to this, and the goal of Merchant du Vin, is to educate the consumer and arouse curiosity as to the differences among these classic styles.
Merchant du Vin sets the strictest standards for the beers that bear our importing label. All Merchant du Vin beers are "authentic"—meaning they are naturally made, without chemicals, additives, or preservatives (sometimes referred to as "adjuncts"). Secondly, the beer must be an outstanding representative of its style, and produced by a brewery of superb reputation. As a result of these standards, Merchant du Vin’s benchmark breweries appear on nearly every list of the top beers in the world.
Some 10 years later, having established Merchant du Vin as the Country’s leading importer of fine beers, Charles expanded Merchant du Vin’s presence in the burgeoning domestic craft brew segment. He first purchased America’s oldest homebrew store, Liberty Malt Supply, and subsequently created The Pike Brewing Company at the base of Seattle’s historic Pike Place Market.
MISSION
Our Customer—Discriminating persons who recognize and enjoy beer as a high-quality food product. Our direct customers are distributors who have a proven track record in the distribution and sale of high-quality alcoholic beverages. Thousand of retailers, both on and off premise, stock our beers and profit from their sale.
Our Scope—Worldwide. Our products are currently distributed in all 50 states in the United States and many other countries.
Our Purpose—To be the country’s leading agent for the world’s finest handcrafted beer.
Our Product—Original beer products which are produced, packaged, and promoted to reflect the high quality of the product. Our goal is to set the standard for quality and variety in the industry.
