Hacker-Pschorr Weisse is the company’s flagship style, catering to young adults in the U.S. who seek out authentic experiences and distinctive tastes.
Hacker-Pschorr Weisse is a centuries-old German wheat beer from Bavaria that offers a refreshing taste that is apres anything. Wheat beer was originated in the German state of Bavaria in the 15th century. In Germany, it is typically called Weisse beer meaning white or Weizen meaning wheat.
In Bavaria, Germany wheat beers represent nearly 20% of the beer category. What makes the beer distinct is the use of 60% malted wheat and 40% malted barley in the brewing process. Unlike lager, wheat beer is top-fermented at higher temperatures. The top-fermentation and wheat produce hints of clove giving Hacker-Pschorr Weisse a distinct flavor.
Hacker-Pschorr Weisse has a cloudy appearance, characteristic of wheat beer. The cloudy appearance is due to yeast that is retained in the beer. A centrifuge process is used with traditional wheat beers to retain the yeast instead of the typical filtering process used with beers that are clear in appearance. The result is a taste that is authentic and perfect all year-round after a game of hoops, a day on the mountain or just hanging out after work with friends.
