Labatt Maximum Ice

Labatt Max Ice was first introduced in Canada in 1993 and launched into US Markets in August of 2007. This is the first new product brought into the US since the inception of Labatt USA and will fill growing market demand for a beer with a stronger alcohol volume. At 7.1% alcohol by volume, Labatt Max Ice provides higher alcohol with a smoother taste because of an ice process which gives the beer a lighter tasting profile than other higher alcohol beers. This product is sure to be a hit with consumers looking for a stronger beer with a smoother taste.