Paulaner Hefe-Weizen is the company's flagship style and brings the friendly, relaxed atmosphere of Munich's beer gardens to America. It is a classic Bavarian wheat beer. "Hefe" in German translates to yeast and "Weizen" (pronounced Vi-Zen) translates to wheat. Yeast retained in the beer is responsible for the cloudy appearance of Paulaner Hefe-Weizen. A centrifuge process is used with traditional wheat beers to retain the yeast instead of the typical filtering process used with beers that are clear in appearance. Paulaner Hefe-Weizen contains 60% malted wheat and 40% malted barley.
Wheat beer was originated in the German state of Bavaria in the 15th century. In Bavaria today wheat beers represent almost 20% of the beer category and Paulaner is one of the fastest growing at an average rate of nearly 10% per year since 1995.* While the wheat beer segment in the U.S. is much smaller, the style is gaining more attention. The reason why isn't too hard to figure out – wheat beers offer an extremely refreshing taste. Paulaner Hefe-Weizen is refreshment made for relaxing with friends any time of the year.