Paulaner Oktoberfest-Märzen

For his wedding in 1810, Ludwig I, the Crown Prince of Bavaria, commissioned all of the Munich breweries to develop a new style of beer to commemorate the occasion. The beer was so good that the party lasted for days and Oktoberfest beer was born.

Subsequent anniversaries of this wedding celebration evolved into Oktoberfest, Munich's world-famous event, which is attended by over 6 million people each year, who consume 6 million liters of beer. By Munich law, only the six Munich breweries are allowed to serve their beer at Munich's Oktoberfest celebration. Paulaner is one of the six, as is its sister brand, Hacker-Pschorr. Paulaner's Oktoberfest brew is the most popular at the yearly event.

Paulaner Oktoberfest-Märzen was originally a seasonal brew, however, is now brewed and enjoyed all year long.