1926 saw the birth of one of the most important additions to the family, Stella Artois. Stella, the Latin word for star, was first introduced in celebration of the festive season. It was an instant sensation, and became so popular that it stayed in demand throughout history, and for decades to come. Today, Stella Artois is renowned as a quality beer conditioned for an average of 6 - 11 days longer than most other beers. It is full-bodied with an alcohol content of 5.2% ABV and is best enjoyed at a cool 3o C.