What do you do with pallet upon pallet of empty Gordon cans that are no longer usable? Well, you put on some big sumo-wrestling suits and make it a party, that's what! Watch here as the gang at Oskar Blues has some fun despite the big monetary loss in packaging and product.
After receiving a cease-and-desist letter last December, Oskar Blues has agreed to change the name of their Gordon Imperial Red Ale due to a trademark conflict with Gordon Biersch Brewing Company. "They just asked us to not use the name Gordon, and we obliged," said Dale Katechis, Oskar Blues' founder. "We did not want to get into an argument with them, even though it was named many years ago in tribute. There's no lawsuit. We agreed to change the name."
Gordon Imperial Red Ale, released in 2003, was named after Gordon Knight, a founder of area craft breweries and pilot who died in a helicopter crash in 2002. The brewery will continue to brew the imperial red as a tribute beer under the new name, G'Knight.
Watch as the new G'Knight packaging rolls off the line and starts making its way to a store near you.
Although the can will have a new name and a fresh look, what's in the can will be the same super tasty beverage!
Official release date is February 19th. Expect to see it in NJ sometime in March.
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