It goes without saying that craft beer is booming in the US. Nearly every craft brewery across the country is having trouble keeping up with the demand for high-quality beer. As a result, major expansions are well underway at many of these leading craft breweries, including Lagunitas Brewing Company. Just two years ago they were ranked as the 29th largest craft brewery in the country and pretty soon they'll be rivaling some of the top producers. Their phenomenal growth spurt in the past year has forced them to triple the size of their current brewery; a project that will take them from an 80 to a 250 barrel brewhouse. In 2004, almost ten years after owner Tony Magee founded the brewery, they were pumping out a mere 27,000 barrels per year. Last year their production topped 100,000 barrels and with their new digs they'll have the capacity to crank out up to 600,000 barrels in the upcoming years. Now that's not a little Sumpin' Sumpin'...that's A LOT of Sumpin' Sumpin'! Just for a frame of reference, Sierra Nevada produced 760,000 barrels in 2010!
Now that they'll have all those extra tanks, Lagunitas is taking their suds to the slopes! In February of this year, they announced that they will be the official sponsor of the USA Ski Jumping Team! Hey, now you have a reason to head to Russia in 2014 for the Olympic Winter Games! It may be freezing, but there will be some tasty Lagunitas brews to make it all worthwhile.
Here's a few excerpts from the recent press release:
“Lagunitas understands that they are much more than a sponsor. They’re a partner in helping grow the
ski jumping sport out of the margins and onto the front page,” said USASJ Executive Director Jeff Hastings.
“We are thrilled to have them. They have a broad and growing market and a very loyal customer base we
hope to engage.”
Lagunitas has always supported music festivals and other regional events; this will be Lagunitas’ first major
sports sponsorship. With sustained growth since its founding in 1993, Lagunitas CFO Leon Sharyon saw
the partnership with USASJ as an opportunity to help both organizations grow with little risk involved.
“We have always proudly supported our community and friends in need. It was clear that USASJ needed
a few new friends,” said Lagunitas CMO Ron Lindenbusch.“This sponsorship is right in line with our basic
philosophy – we try to find ways to turn beer into money to help the cause and we always seem to make
a few new friends of our own along the way.”
Cheers and the best of luck to Lagunitas and all their future endeavors!
And now on to what's new for next week, Monday May 2nd:
Wilco Tango Foxtrot -
A big Ol’ Imperial Brown Ale to help you with your slipperly slide on into springtime. Rich, smooth, dangerous & chocolatey. 96 points ratebeer.com
22oz bottles and Half Kegs are here!
Undercover Shutdown Ale -
An "Imperial Mild" in style; not so mild in attitude! 98 points ratebeer.com
Half kegs in-stock now!
Loads of other goodies in-stock now too:
IPA - 6packs and Half Kegs
Dogtown Pale Ale - 6packs and Half Kegs
Pilsner - Half Kegs
Censored - 6packs
Hop Stoopid - 22oz bottles
A little Sumpin' Sumpin' - 6packs
Maximus - 6packs
Time to get your Lagunitas on!!
Hunterdon Distributors
If you are a licensed beer retailer in New Jersey and you would like to meet with a sales representative or place an order, please give us a call at the number below. We look forward to becoming your go-to source for the world's finest ales and lagers.
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