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Personal information

First Name

Winston

Last Name

Bibee

Do you work in the beer trade?

No

Summary

WINSTON BIBEE

5706 York Road, Apt. 4 • Richmond, VA 23226 • (740) 334-8448 • winston [dot] bibeegmail [dot] com

Brand and product marketing professional with a passion for well crafted beer. Proven ability to energize and motivate teams, utilize resourceful problem solving skills to develop lasting solutions, and capacity to create an enjoyable atmosphere by building a strong rapport with colleagues. Core competencies include:

• Brand & Product Marketing
• Business Analysis
• Sales & Lead Generation
• Project Management
• New Product Launch
• Supply Chain Management
• Executive Level Presentations
• Relationship Building
• Written & Oral Communication

EDUCATION

MBA • Marketing • College of William and Mary • Williamsburg, VA • 2009
• Vice President, MBA Association
• Committee on Sustainability
• Beta Gamma Sigma Honor Society
• Study Abroad: India

BA • Environmental Studies & Political Science • Eckerd College • St. Petersburg, FL • 2005
• Graduated With Honors
• Team Leader, Eckerd College Search and Rescue
• Study Abroad: Belize, Malaysia, Lesser Antilles Caribbean

PROFESSIONAL EXPERIENCE

SUPPLY CHAIN MANAGEMENT and SUSTAINABILITY INTERN • January - April 2010
PBM Products - Gordonsville, VA
Charged with management of product lines valued at $10 million and initiation of corporate sustainability initiatives at private label foods company.
• Utilized skills in SAP, purchasing, negotiating, production planning, project management, and relationship building to manage inventory levels and improve margin on assigned product lines.
• Identified and implemented sustainability initiatives aimed at reducing environmental impact and improving financial performance.

STUDENT MARKETING CONSULTANT • 2008 - 2009
College of William and Mary - Williamsburg, VA

• ASSISTANT PROJECT MANAGER • LifeNet Health
Created branding and repositioning campaign currently being implemented by LifeNet Health to differentiate their products within the industry.
• Obtained support and buy in from CEO and executives on strategic and tactical recommendations.

• BRAND CONSULTANT • Smithfield Foods
Developed brand strategy for Gwaltney meat products and a number of Smithfield’s other value brands.
• Utilized Nielsen & IRI data to identify positioning, consumer segmentation, and promotional activities.

• ADVERTISING CONSULTANT • The Martin Agency
Produced and pitched an advertising and communication campaign for FUZE brand beverages.
• Created print, online, and viral marketing campaign.

BRAND MANAGEMENT INTERN • 2008
United States Postal Service - Arlington, VA
Spearheaded marketing efforts for international product expansion currently being carried out by the US Postal Service.
• Identified domestic and international priority markets for expansion.
• Updated and refocused marketing guidelines.

SALES and MARKETING ASSOCIATE • 2007
Baker Equipment - Richmond, VA
Led marketing initiatives for new product launch and market expansion resulting in new product sales of $1,000,000.
• Developed print and online advertising for product launch.
• Initiated communication and market expansion strategy through use of CRM.

PROGRAM DIRECTOR • 2005 - 2007
Action Quest - British Virgin Islands – Samut Prakan, Thailand
Directed operations for fleet of sailboats engaged in adventure education program. One of only six team members sent to Thailand to supervise completion of a 112 foot sailboat.
• Promoted from entry level to Director within three years.
• Managed up to 35 staff members and 12 vessel sailing fleet.
• Oversaw and assisted local Thai shipyard workers.

VOLUNTEER EXPERIENCE

EVENT COORDINATOR • 2007 - 2008
Yorktown Victory Run - Yorktown, VA
• Conducted operations and logistics for eight mile charity run.
• Successfully sought sponsorship resulting in over $5,000 donated to local charity.

TEAM LEADER & BOAT CAPTAIN • 2001 - 2005
Eckerd College Search & Rescue - St. Petersburg, FL
• Managed vessels providing volunteer non-profit maritime search and rescue services.
• Decision maker for day-to-day operations and long-term planning of team.
• Instructed 40+ team members.

CONSERVATION VOLUNTEER • 2004 - 2005
Florida Department of Environmental Protection - Tampa Bay, FL
• Maintained nursery facility to ensure growth of native plant species.
• Replaced invasive plants with native species.

INTERESTS

• Environmental Sustainability in life and business.
• World Travel and the opportunity to experience diverse cultures and environments.
• Outdoor Activities from sailing and scuba diving to hiking and mountain biking.

History

Member for

2 years 26 weeks