Voice of the Brewer - A Social Media Marketing Platform for Brewers
GreatBrewers.com Welcomes Brewers to the Exciting New World of Beer 2.0! For the first time ever, brewers from around the globe can share their stories and promote their products through a single, dynamic platform that unites beer consumers with beer producers using perpetually updated sales data directly from beer wholesalers in a web 2.0 environment. If you are a brewer or a brewery representative and you would like to start utilizing a plethora of powerful (and free!) sales resources offered by GreatBrewers.com, please register for an account with your brewery or importer email address, and contact us to request brand manager access. Importers may request management of all of the breweries they represent.
As the local representative of the world's great brewers, Great Brewers Wholesaler Members invite their suppliers to engage in a collaborative discussion with tens of thousands of beer retailers and millions of consumers in their respective markets. Here are some ways that you can join the conversation today:
- Manage your brand page and product pages
- Integrate your Twitter account
- Host a blog
- Post your events to the calendar
- Announce new products or limited releases in the forum
- Post job openings
Already set up? Create content now!
Manage your brand and product pages
Every brand page on GreatBrewers.com is intended to tell the story behind a brewery with verbiage that comes from the voice of the brewer, photos of the production facility, related videos, a map, and contact information.
Product pages provide up to 16 fields of information on each beer, including taste profile, food pairing, product image, style, strength (ABV), color (SRM), bitterness (IBU), package types, seasonal availability, UPC codes, and more. The BeerCloud mobile app is actively synced to data on GreatBrewers.com, so the entire BeerCloud user base will instantly see your updates.
One representative from each supplier is encouraged to manage and update their respective brand and product pages. To get started today, please contact us.
Connect your Twitter account
With complete Twitter integration, GreatBrewers.com makes it simple to automatically display your tweets on all your brewery and beer pages, keeping Great Brewers users who frequent your pages abreast of everything you care to tweet about.
While syncing your Twitter stream with your brewery/beer pages is pretty cool, the real power of Twitter integration is the way GreatBrewers.com sends your activities back through your Twitter account. Set up a new product page, and a tweet can automatically notify your followers of that new beer. Post an event, and another tweet will direct your followers to your event description/signup page. Host a blog, write a story, or create a list on GreatBrewers.com and tweets with links to your pages will automatically be fired off to your Twitter followers. Once you have been set up with brand manager access, visit your "My BeerCloud" page, hit "Edit" and select the "Twitter accounts" menu to integrate your account.
Host a blog
A Web log, or "blog" is one of the most powerful methods of sharing information over the internet. Blogs on GreatBrewers.com are a great platform for brewers to generate some great commentary on a wide range of beer related topics. Entries can be made in any frequency, and can focus on any subject of interest to the author.
If you are a brewer, a brewery representative, or an importer, and you would like to host a blog on GreatBrewers.com, please contact us, and we will get you set up.
Post your events to the calendar
The events calendar on GreatBrewers.com is a simple way keep the beer loving public informed of your promotions, sampling events, beer dinners, and new product releases.
To start adding events, all you have to do is register for an account, go to the calendar, and click "Add+."
Create a story to announce new releases, awards, etc.
Stories are a great way to get the word out about new product releases or upcoming seasonal offerings. When you create a story, you have the option to include specific regional beer fan groups in your target audience. Members of each selected group will receive email notifications according to their notification preferences (daily by default) informing them of your upcoming release. When these announcements are made directly from the brewer, they add substantial credibility and excitement.
Post job openings
Do you want access to a huge pool of beer passionate job candidates? The careers page on GreatBrewers.com might be the best way to find the perfect person to join your team. You can post your job announcements and start receiving applications and resumes by email in no time.
To start posting jobs on GreatBrewers.com, please contact us.
More information
The short film below provides a brief overview of the advantages of engaging in the Voice of the Brewer program.